Does swearing help reduce pain? F**k yeah!

Nurofen:
Swear Lab

Just like Nurofen, swearing is scientifically proven to relieve pain. WTF? We teamed Nurofen with an army of scientists, lexicographers and comedians to uncover new, socially acceptable swear-words with an analgesic affect.

FOUCH [noun]:
An almagimation of
‘fuck’ and ‘ouch’

Here’s a case study telling the full story.

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