Jude Law brings Hollywood star power to launch the new Lexus RX.
Lexus: The Life RX
With the launch of their most exclusive SUV yet, Lexus wanted to bring some glamour and sparkle to the proceedings. And you can’t get more glam than jetting off to Monaco and Cannes to shoot with Jude Law.
Oh, and we wanted to feature a fashion show, boxing match, Riva boat, helicopter and a monkey on some guy’s shoulder too. Why? Why not?
Life has been all down hill his since that shoot.